An engagement amount is the percentage of users who engage in your content. It’s a crucial measure of the success of every social network, and TikTok isn’t any different. It’s especially so with the app since many users can interact through video posts like likes and comments.
You can determine the TikTok engagement percentage by dividing the number of likes, comments, and shares by the number of views you own. You can also buy TikTok views with GoViral.
What can brands do with TikTok marketing?
While TikTok has a large user base, you must think about whether your customers will be using the application. If your intended group isn’t using TikTok, it is essential to consider whether they’re likely to join within the next few months.
Although TikTok has the majority users from Generation Z users, what’s interesting is that most social media platforms began with an audience of younger age. One example is Instagram; it was first popular among young people. It has an extensive user base, and more than two million companies utilize it as an effective marketing channel.
The advantage of joining the TikTok marketing platform is that you’ll have ahead of your competition. You can increase the number of users before the platform becomes filled with advertisements for content and business.
Let’s look at three ways to advertise your company through TikTok and increase engagement rates.
What is the best way to integrate TikTok into your general marketing strategy?
#1. Conduct audience research
Research on the audience is an essential element that can significantly improve TikTok’s engagement rate and TikTok marketing. You can reverse this process by using the following manner.
Begin by looking through the hashtags that you are sure your target viewers will like. Check out the videos posted in these hashtags and figure out the things they share. This could refer to a particular type of audio or editing for video formats (for instance, tutorials, product launches, or even hilarious videos).
In addition to the usual evergreen content, you can be able to catch trends 20% to 30 percent of the time and then put your spin on these trends.
#2. Follow the latest trends of creators
A simple method to discover the latest TikTok trends is to follow creators who are first to catch up on the most recent content trends. After they post the movement, you can make your version before it is a crowded video in two to three days.
Begin by following these creators. Follow their feeds to ensure you’re not being left out of what they post.
#3. Analyze the competitor
Use TikTok to find out what other companies are doing on the platform. If there’s a company or product similar to yours, look at their content strategy and see what’s worked for them and what they haven’t.
Furthermore, TikTok is a creator-led platform, so don’t leave the opportunity to study TikTok stars. Find influencers that specialize in the area you are interested in. It could be anything from education to cosmetics literature, economics, and even literature.
#4. Set goals
Before you begin creating videos for TikTok, you should set objectives. It could range from growing sales by a specific percentage or gaining an increase in followers in the next six months. Be sure that the TikTok marketing strategy aligns with these goals and measures results throughout the process to ensure that changes can be made if needed.
#5. Perform regular audits
It’s essential to conduct regular checks on your TikTok account, just like the other types of social media platforms. This will allow you to track how your content is doing and whether or not any changes have to be made to the kind of content you’re driving or how you’re promoting the content.
#6. Post frequently
TikTok provides all users with a customized mixture of content within the main interface, known as”the For You page.
The videos suggested on the For You page can be from large accounts and smaller ones. They all have something in common: they’re not more than a few days.
To get the best results from TikTok as a business tool, you must know the geographical location of your customers (time zones) and post whenever they are online. Additionally, TikTok recommends posting at least 1-4 times per day.
In addition, to find the best schedule for posting that meets the needs of the TikTok algorithm, your users keep track of the performance of your account until you have found the most optimal frequency for posting.
7. Make use of relevant hashtags
Like other social media networks like Twitter or Instagram, TikTok users rely on hashtags to find videos and clips based on the subject. When you click the “Discover” tab at the lower right of the screen, you’ll be able to view a list of videos based on the most popular hashtags.
The advantages of hashtags in the TikTok marketing plan in 2022 include:
- Expands the impact of your content
- Finds influencers and competitors
- Increases the number of followers
#8. Hashtag challenges
Hashtag-related challenges are prevalent on TikTok because they’re an excellent method for businesses to boost engagement and brand recognition. For instance, you can create a challenge that requires users to upload videos of them completing the challenge and then add your preferred hashtags.
The most significant benefit is that an excellent hashtag challenge can encourage users to share their thoughts about your brand on different social media platforms.